It’s those lovable, cuddly bears, making a comeback as your favorite animated T.V. show! Many popular cartoons from the 1980s have already made a huge comeback-Thundercats, the Smurfs, and Transformers, to name a few. Similarly, remakes of popular comic strips have been marvelously popular today, including the remaking of Captain America, Thor, and the Avengers into movies.
These cuddly characters first started out as an American Greeting card in 1981. The Care Bears, like many other characters, are celebrating their 30th year anniversary! American Greetings plans to re-launch the newly animated TV Series much like they re-launched the Strawberry Shortcake series. They first launch the cartoon series. Then, if the audience likes the cartoons, they produce a line of plush toys the following year. To me, this seems like a brilliant idea. Why waste money on producing toys when no one likes the show to begin with? This concept really seems to be working well for American Greetings, as the Strawberry Shortcake series are really solid and in no danger of disappearing anytime soon.
American Greetings is looking to target girls from ages 2-7 with the new Care Bears launch. They are also hoping to help parents reconnect with a brand that they may have themselves grown up with (I know I’m one of them)
Regardless, the Care Bears still exude great message of caring and sharing with one another. This could be one of the secrets behind their success, and why they are still hugely popular even after 30 years. Check out out Care Bears kids party supplies today.