She’s come a berry long way, baby!

If you’re as old as I am (very, very old—just ask my kids), then you, too, remember when Strawberry Shortcake first arrived on the scene in the early 1980s. By that time I was really too old to play with dolls (see, I told you I was old), but that didn’t stop me from becoming totally enamored of the little scented dolls some of the little girls I babysat for had. What wasn’t to like? Strawberry Shortcake and her gang were plucky, spirited, and they smelled good enough to eat.

Over the years, she’s gone through a transformation or two, it’s true. Her giant bonnet and her bloomers are gone. She looks a little older, a little more hip to the styles of today, but she’s still the cute little girl she’s always been, and she’s just as popular now as ever.

We’re pleased to announce that the Strawberry Shortcake Store here at Ty’s Toy Box is freshly stocked with all of the latest and greatest berry cool merchandise—from the newest Strawberry Shortcake dolls to our exclusive personalized shirts, we’ve got it all.

And yes—the dolls are still scented. Awesome.

Sid the Science Kid has arrived at Ty’s!

If you have a preschooler, chances are you’re already plenty familiar with Sid the Science Kid. He’s all about making learning fun, and it’s hard to argue with that, even if your kid does end up wanting to measure everything in sight.

And for those of us parents who grew up with the muppets, it certainly doesn’t hurt that Sid and the gang are brought to PBS by the Jim Henson Company. (Did you know that this is only the second show by the Henson Company on PBS? The first, of course, is Sesame Street.)

If your kid can’t get enough of Sid, you’ll want to check out the brand-spanking-new Sid the Science Kid Store here at Ty’s Toy Box. Me, I’m partial to the How Does That Do What It Just Did shirt, because that’s a question that fits nearly every life situation, I think, but feel free to find your own favorite. It shouldn’t be hard.

Welcome to Ty’s Toy Box, Sid and friends! We’re awfully happy to have you!

Ty is now Tweeting on Twitter!

Ty Simpson, Founder and CEO of Ty’s Toy Box started this blog over two years ago, to connect with the tens of thousands of moms, dads and grandparents who helped take his business from basement hobby to one of the fastest growing online businesses in the country.

Some of you already know the story and the spirit of which came about.  You can read an excerpt by clicking here.  Word of mouth marketing from customers who found hard-to-find television character product that they can’t find anywhere else, continues to drive the business which now employs 70 people!

Now people are talking once again as Ty’s has debuted its personalized apparel program which has been a huge hit with fans of emerging brands like Super Why!, Yo Gabba Gabba, Wow Wow Wubbzy! and many more!

Ty and the employees at Ty’s Toy Box, now want to invite you to Tweet with Ty on Twitter!

For those of you who are unfamiliar with Twitter, it is easy!  This video does a pretty good job explaining it:

If you already Tweet, be sure to follow Ty — as he would like for you to join him as he continues to build the company, converse with Toy and Entertainment companies and most importantly — inform you of all the latest new products coming to market.

There may be a few very special offers he’d like to share with you throughout the year as well!

The Sensational Turtle Girls! What do you think?

(Free prize giveaway below)

I look at toys every day. As owner of that’s pretty much my life (that and my kids homework, sporting events, etc.!)  If you are reading this blog, chances are that you have kids and are pretty in tune with what your kids like or don’t like as well!

But I’ve often wondered if I’d know a good idea if it was, well, still just an idea on the drawing board. Not yet a TV show, not yet a book, and nothing on the toy store shelf.  Focus groups and formulas aside, would I know a good idea if it bit me?

Well, here’s my chance! And since we’re all in this together, Ty’s Blog readers, here’s your chance to play “Queen/King of All New Toy Inventions for a Day!” Will you take a few minutes to look at a new idea we found and tell us what you think?

The inventor used to work at Mattel, so his basic inspiration was to develop a fashion doll that was more interesting than Barbie and less (how shall I say) “sassy” than Bratz. But with all the traditional hair play and clothes play features needed to make it a commercial success.

But here’s his dilemma: It’s not an ordinary fashion doll, but something kind of, well, quirky. And because it’s not in the mold, so to speak, of Barbie or Bratz, it’s a bit more risky.

Two major toy companies have already said, “Creative and cute, but no thanks.” And he has been told by others in the business that they’d be more likely to license the concept if the characters were fairies or mermaids…something more “obvious” and “proven.” Which the inventor hears as, “Make it boring.” He’s of the belief that if it’s fun, and mom smiles when she sees it, it’s a big winner!

So what should he do next?

Does he present it to the next big toy company as is? Does he bring the idea to a smaller toy company? Could he possibly develop the brand by going straight to consumers online? Does he make them mermaids? Or does he call it a day and pat himself on the back for at least having tried?

Ty’s loves to find and promote emerging toys, and it doesn’t get any more “emerging” than the five “Sensational Turtle Girls!” Their story goes something like this:

Since forever, little girls everywhere have closed their eyes and tossed coins into fountains, wishing for their dreams to come true.


What becomes of those wishes? The Sensational Turtle Girls bring little girls’ wishes to life and go with them, together as friends, to “live the wish,” wherever those wishes might lead.


Hidden inside each character’s shell is a “wishing coin.” The promise is that if a little girl uses this special coin to make a wish, believes in the wish with all her heart, her wish will someday come true.


On the back of each wishing coin is a secret code that leads to an online world. Girls who buy Michelle will enter a world of Princesses and fairytale castles in Paris. Those who buy Shelby will go with her and The Girls to the Royal Ballet in London. Rachelle’s wish takes her to the art scene in SoHo. Shelly’s, to a movie premier in Hollywood, and DonnaShella’s to a fashion show in Rome.

 What do you think? We’d love to hear your feedback.

We are giving away a $50 gift certificate to one lucky feedback participant (chosen on Monday, May 25). Please provide your comments below.

Ty (The Toybox Daddy)

The Idbids have arrived at Ty’s Toy Box

As parents, we’re always looking for toys we can feel good about, so it’s with an extra burst of pride that Ty’s Toy Box is thrilled to introduce our brand new Idbids Store. Haven’t met the Idbids, yet? Here’s their blurb:

In the land of green, little is the new big. Meet the Idbids — Scout, Lola and Waverly. Likable (make that lovable) characters (make that friends) here to find little partners (make that children) who discover the big (make that important) part they can play in keeping our Earth happy, healthy and green — one iddy biddy step at a time. Visit our store to find green products and eco friendly toys.

Each Idbid is a snuggly friend made from 100% organic (not to mention, snuggly!) Egyptian cotton. And each one comes with both a book and a field guide to help your child start taking those iddy biddy steps towards protecting our planet. They’re not just made in an eco-friendly way, they’re helping the next generation make eco-consciousness a way of life.

Each Idbid kit now also comes with a code which can be redeemed with The Nature Conservancy to make a real difference—participate in your choice of campaigns to help preserve our planet. (Read all about this exciting new feature of the Idbids here on the Iddy Biddy Blog!)

So let’s recap: Each Idbids kit gets you a huggable friend, a Field Guide, a carry pack, a story book, a code redeemable with The Nature Conservancy, and a certificate to recognize the owner once the steps in the Field Guide have been completed; plus, each package is made from recycled and eco-friendly materials. If this isn’t a toy you can feel awesome about, I don’t know what is.

Welcome to Ty’s Toy Box, Idbids! We’re looking forward to taking those iddy biddy steps that make a biggy big difference!

Visit the Idbids Store to purchase your Idbids Starter Kit now!