Cookie Jar’s growing berry big

I remember thinking that “Cookie Jar” was a great name for a company dealing in kids’ entertainment. Cute, but not cloying. Evoking pleasant visions of a small treat. Perfect!

And, of course, I encountered them right here at Ty’s Toy Box, because Cookie Jar was becoming a household name on account of a little property know as The Doodlebops. Remember them? (Oh, I’m so funny.) And then, of course, they also own Caillou.

So it’s not that Cookie Jar wasn’t a real player, before now. Merely that they were… smallish. Maybe medium. But that’s all about to change. Not only is Cookie Jar merging with DIC Entertainment, now they’re acquiring some American Greetings properties as well:

[T]he children’s entertainment company will acquire AG’s evergreen properties Strawberry Shortcake, Care Bears and Sushi Pack for $195 million.

As someone close to this decision might say, that’s a berry exciting piece of news.

(Okay, I’ll stop with the Strawberry Shortcake jokes. They’re just so easy!)

The transaction establishes Cookie Jar as one of the world’s largest independent children’s entertainment and education companies with ownership and licensing rights to some of the world’s most recognizable character brands, an animation library totaling nearly 6,000 half-hours of family programming, and strong capabilities in global merchandising and licensing.

Congratulations to Cookie Jar on the merger, the acquisitions, and on generally making expanding and thriving in licensing children’s entertainment properties look good!

And if that wasn’t good enough, Cyber Monday’s up next

Wondering what Cyber Monday will hold here at Ty’s Toy Box? Wonder no more, as there’ll be a whole new crop of specials for one day only on Monday, November 26th, 2007.

Did you know that Cyber Monday began as a marketing campaign, and was—initially, anyway—a hoax? There was no evidence to suggest that people did any more online shopping the Monday after Thanksgiving than at any other time. But it has since become the very definition of a self-fulfilling prophecy, and now e-tailers everywhere gear up for a flurry of fingers shop-shop-shopping on this famous Monday.

Ready for a sneak peak at Monday’s deals? Read on to find out how planning ahead can score you some big bargain’s during Ty’s Cyber Monday Sale: Continue reading

Get ready for Black Friday at Ty’s Toy Box

Let me ask you a very simple question. I know—we all know—that you love your kids and want to get them the things they love. Of course. And naturally you’d like to save a little money in the process, too. But just let me ask you something:

Is there some reason you’d rather head out on the busiest shopping day of the year at o’dark thirty just so that you can fight the crowds and the traffic, vs. staying in and ordering cool stuff online from the comfort of your own home (and possibly while still in your jammies)?

That’s right.

For the first time, Ty’s Toy Box is making their Black Friday specials known a few days in advance so that you can plan your day accordingly. (I recommend a cup of coffee while you finish your shopping online, followed by something like a cinnamon roll as a reward for having gotten it all done early and under budget.) Read through; bookmark what you need; and then get ready to rock on Friday, November 23rd, 2007.

Read on for the full list of Ty’s Toy Box Black Friday specials: Continue reading

Ty’s Toy Box nominated for Retailer of the Year!

I could not be prouder of Ty’s Toy Box right now than if they were one of my own kids. Seriously, I am totally straightening their ties and combing their hair and whispering “You did such a good job!” to all of them in my mind right now. (They are also brushing me off and rolling their eyes and whispering “Mooooom, stop it!” too, in case you’re wondering.)

Every year LIMA (as in International Licensing Merchandisers’ Association, not as in beans) holds the International Licensing Excellence Awards to recognize, um, excellence in product licensing. Obviously. You can visit their site to learn more about LIMA, or just read this handy blurb:

Founded in 1985, LIMA is the worldwide trade organization for the licensing industry. LIMA’s main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars and trade events as well as publications. With members in 25 countries, and offices in New York, London, Munich and Tokyo, members enjoy access to a wide variety of activities, information and benefits. LIMA is a proud sponsor of the annual Licensing International Show (New York), Brand Licensing (London), Licensing Forum (Munich) and Licensing Asia (Tokyo). In addition, LIMA now offers a Certificate in Licensing Studies (CLS) program, the only educational course specifically designed to prepare licensing professionals to succeed in the ever-changing licensing industry.

As you can imagine, it’s pretty darn exciting that Ty’s was nominated for Best Retailer of the Year for their Doodlebops Store alongside such market giants as Toys ‘R’ Us and Barneys New York. Even better, though, is that this is the first time an internet-only retailer has received this honor.

Think about that. History in the making, right here at Ty’s Toy Box. That’s pretty exciting, whether you’re a Doodlebops fan or not. It’s proof positive that you don’t have to be a gigantic, soulless big box retailer (oops, did I say that out loud?) to make a big splash in the world of retail.

Congratulations, Ty’s Toy Box. Whether you win or not, I’m so proud of you! (Also, you have a little cowlick right there. I can probably slick it down with a little bit of spit. Hey, where are you going?)

Everybody loves a parade… and The Doodlebops

It’s just about that time of year again: The 2006 Walt Disney World Christmas Parade will be airing on ABC at 10:00 AM this Sunday, December 24th. In addition to the usual suspects—oh, you know, those tried and true Disney characters like Mickey Mouse, Regis Philbin, and Kelly Ripa—the Disney parade strives to bring the “hottest acts” to the mix each year. This year? That can only mean one thing.

The Doodlebops are performing in the parade:

The Doodlebops will perform a special Holiday song for all their fans, and the parade includes other acts such as the cast from High School Musical, Hannah Montana, and Beyonce.

(I love how the site felt compelled that there would be other people performing, as well. Those Doodlebops! Teaching lessons about sharing and stuff!)

Anyone who’s been reading here for a while knows that I am somewhat lukewarm on The Doodlebops, personally. It’s not that I don’t like their music; some of it is quite good, actually. It’s the costumes. They freak me out. They have tiny little foam ears and technicolor hair and I don’t know, call me old-fashioned, but they’re just visually a bit much for me.

Fortunately for the bright and perky trio, I appear to be in the minority. The Doodlebops have legions of fans, most of whom are probably unconcerned about those weird little ears which have no holes whatsoever. (Seriously, how do they hear through those? Anyone?)

In fact, I was recently alerted to a loyal Doodlebops fan whose mom has come to rely on the Ty’s Toy Box Doodlebops Store to fulfill all of her Doodlebops-related wishes. And even my blackened, shrunken heart was touched by this adorable photo of little Peyton Hamilton jamming as Mo Doodlebop for Halloween:

However, look at these additional photos of Peyton:

You cannot tell me that in that last one she’s not saying, “Dude, seriously, what is WITH these weird fingers?”

Regardless, Peyton makes an exquisite Mo (and thanks to her mom, Janelle, for sharing her with us!) and I’m guessing her family will be tuning in to the parade this weekend. Hey, depending on the camera angles, we might not even be able to see their ears while they perform.