I suppose the “biggest” news is the new and improved Official SpongeBob site, which includes links to things like the backstage blog and various other goodies. But frankly, one item from the press release really grabbed me:

Also to mark the anniversary, Nickelodeon has commissioned the first full-length original TV documentary which will chronicle the beloved character’s evolution to international pop culture icon status. The documentary will be telecast across MTV Networks’ various TV platforms to commemorate the anniversary of the series’ first episode. Over the last 10 years, the porous brainchild of creator Steve Hillenburg has grown from a single Saturday morning kids’ show to a certified pop culture maverick that has inspired nothing less than fun and frenzy around the world. Soaking up everything from clothing to controversy, the show has inspired people to deeply identify with the characters, to adorn themselves with SpongeBob tattoos, to use SpongeBob products to save lives and even, occasionally, to vandalize and politicize the character; but most of all, to kick back, laugh and relax.

It’ll be all “SpongeBob: Behind the Pineapple” or something. I’m sure of it. And I can’t wait.

I, um, enjoy the yellow guy as much as anyone (more than I’ll usually admit, actually), and I’m thinking that four-and-a-half hours is… well… kind of a lot. Really. but recording it means that then you can later pick out the best episodes, so I’m not complaining.

And the new episode sounds as kooky as ever:

In the half-hour special “WhoBob WhatPants?,” Bikini Bottom’s most beloved sponge goes missing and his distraught friends set out to search the ocean for him. Unaware of his true identity, SpongeBob wanders into rough New Kelp City where he encounters and inadvertently defeats the leader of the ruthless Bubble Poppin’ Gang (voiced by Ray Liotta). Relieved and grateful that they no longer have to live in fear, the New Kelp residents appoint SpongeBob their new Mayor. Will SpongeBob remember who he really is and return to Bikini Bottom with his friends, or will he stay to enjoy his newfound celebrity in New Kelp City forever?

Ray Liotta! That’s enough intrigue for me, right there. Ahem.

Hey, Mondays can be difficult, sometimes. I, for one, am glad to know that if life gets me too down today, I can drown my sorrows in some SpongeBob, later on.

Unfortunately, as an employee of Ty’s, I’m thinking that I’m probably not eligible to enter this awesome drawing for a complete Wii system that they’re holding. Darn it. But probably you could enter, and then, if you win? Please invite my family over. Because we are deprived, y’all.

The contest will be taking entries through October 15th, 2008, so you have plenty of time to enter. Then again, why wait?

If you’re a hipper and nicer mom than I am, you probably already have a Nintendo Wii. And if you do, did you know that Ty’s carries plenty of popular Wii games? If we actually owned a Wii, my son would be demanding the Code Lyoko game and (of course!) Pokemon Battle Revolution. And my daughter would want Hannah Montana’s Spotlight World Tour, of course.

Me, I’m sort of eying the High School Musical Sing It! game. Stop looking at me like that—it’s purely for the opportunity to embarrass my children, of course. The fact that the music is incredibly catchy isn’t part of the equation at all. Probably.

Anyway, there you go. Whether you’re looking to shop or win, Ty’s has you covered.

(Not that I’ve ever been on a cruise. I am just a pessimist like that.)

Anyway, who knows—maybe regular cruises really are loads of fun for little kids… but I doubt it. The Disney Cruise, sure, that makes sense as a family option that will be a big hit with kids. I get that. And now there’s another contender: Nickelodeon is hitting the high seas:

Taking place on Royal Caribbean’s Freedom of the Seas, the largest ship in the cruise industry with a capacity of more than 4,000 passengers, the “Nickelodeon Family Cruise with Royal Caribbean” will match the family-friendly amenities of Freedom of the Seas with a packed schedule of Nickelodeon activities and entertainment. The cruise will visit four exotic Western Caribbean destinations including: Cozumel, Mexico; George Town, Grand Cayman; Ocho Rios, Jamaica; and a special stop at Royal Caribbean’s private beach destination, Labadee, which will be Nickelodeon-themed.

In some ways, I could see “selling” your kids on the idea of Nickelodeon Island almost easier than Disney. Think about it—it can’t possibly be as crowded as visiting the Magic Kingdom. And the entertainment roster looks like a little kid’s delight:

The “Nickelodeon Family Cruise by Royal Caribbean” will offer an experience complete with Nick-themed on-board activities such as live game shows featuring the trademark Nickelodeon slime; visits with kids’ favorite Nick characters like Dora the Explorer and SpongeBob SquarePants; appearances by the network’s live-action stars; and much more. In addition, Freedom of the Seas offers a multitude of activities, including the FlowRider surf simulator, the H2O Zone water park, an ice skating rink, a nine-hole mini-golf course, 10-route rock-climbing wall, and full-size basketball court.

You know, I’ve always wanted to meet SpongeBob….

Reservations opened up yesterday; see the August itinerary here and start thinking about whether or not you have a suitable bathing suit, and if a life-size Dora will make your kid cry. Not necessarily in that order.

(Those of you who’ve always lived where it’s still arcing into the 70s in December may be used to this, but we aren’t. A few holiday television shows featuring plenty of yuletide glee along with some snow are just what the doctor ordered.)

Anyway, Nickelodeon is running all sorts of great stuff this month. Tomorrow (that’s Friday, December 14th, 2007) your preschooler can get into the spirit all afternoon long:

December 14 (12:00 p.m. – 2:00 p.m.)

12:00 p.m. The Wonder Pets! “Save the Reindeer”
12:30 p.m. Blue’s Clues “Blue’s First Holiday”
1:00 p.m. Go, Diego, Go! “Diego Saves Christmas”
1:30 p.m. Wow Wow Wubbzy! “O Figgity-Fig Tree/Snow Day” (PREMIERE)

The winter holidays are here, and the kids are building a winter festival, Madame Zabinga is rehearsing the Nutty-Nutcracker, and Walden is waiting for the arrival of blue snow. Best of all is the lighting of the Figgity-Fig Tree, and this year Wubbzy wants to make it the best tree ever! But as usual, he overdoes it by adding too many lights and blows out the generator. Without any lights, the Wuzzleburg townspeople must come up with novel ways of decorating the tree. In “Snow Day,” Wubbzy goes sledding and Widget brings out his snow-shoveling machine. Walden begins building a snow sculpture of a Woly-Polar Bear, but soon Wubbzy sleds right into it, knocks it down and buries Widget’s machine in the snow. Now Wubbzy and Widget scramble frantically to fix the sculpture before Walden finds out.

Later on in the day, Christmas comes to the Wayside School:

Friday, December 14 – Wayside “Sideways Christmas” (PREMIERE)

“Extra-Curricular Ridicular”
All the kids are forming bizarre after-school clubs, except for Todd, who creates a plain old “Science Club.” Myron laughs at him, believing his club will be better, until he sees Todd’s club has managed to build a functioning rocket. Jealous Myron tries to form a “Science Club” and build a rocket of his own.

“Sideways Christmas”
A series of haphazard events confuse Myron into thinking he’s actually stuck in his own version of “The Christmas Carol.” The other kids are baffled as he mistakes them for Ghosts of Christmas Past, Present, and Future, and in the end, Myron learns his lesson.

On Sunday you’ll find a holiday-themed marathon taking place on Nick in the afternoon (featuring Spongebob, Jimmy Neutron, Danny Phantom, and others), and of course there’s plenty more holiday cartoon goodness as we move closer in towards Christmas. See the entire schedule here if you need to plan around your favorite shows.

Not that there’s anything wrong with that.

Big round heads and tiny bodies make the Powerpuff Girls instantly identifiable to their fans in America. The preteen karate superheroes star in one of the top-rated shows on cable’s Cartoon Network.

Last year, though, the “Powerpuff Girls” showed up in Japan with a whole new look. On “Demashita! Powerpuff Girls Z,” the heroines have grown up, sprouted long legs and wear skirts well above their knees. In the original American storyline, the girls were created of sugar, spice and everything nice; their Japanese counterparts are normal girls who acquire superpowers from a chemical reaction initiated by a rice cake.

Once, American entertainment companies exporting characters just dubbed them into other languages. But in recent years, Asia has become the testing ground for character reinvention, a process called “transcreation.”

That Powerpuff Girls is the flagship example of transcreation surprises me, because I’ve always sort of found the animation style very anime-ish and I’m not an anime fan. In fact, I’ve been known to yell at the television “How can you possible fight crime when you don’t even have fingers?! And when your head is bigger than your body??” (I am a joy to watch TV with, let me tell you.) Further down in the article I get more information, though:

When Craig McCracken created the Powerpuff Girls show, he deliberately gave it what he thought was a “Japanese look.” But when the show first aired in Japan in 2001, it failed to attract a wide audience. So Cartoon Network decided to reinvent the characters to boost its appeal in Japan, an idea Mr. McCracken welcomed.

In their transcreation, Blossom, Buttercup and Bubbles got Japanese names and the lives of typical Japanese junior-high-school students. Since Japanese kids like to dress up like their favorite characters, the girls got more realistic outfits, with miniskirts, matching vests and hip-hugging belts.

While I understand the premise, I suppose, I am disturbed by the fact that part of this reinvention is making the girls older. My understanding of the American version (granted, we don’t watch it all that often) is that the girls are much younger than junior high. Why the age change? Is that cultural, or does making them older allow for racier themes and clothing, and appeal to a, er, wider audience? To whit:

“In Japan, girly love themes are a must,” Ms. Seki [a producer at Toei who helped create the show] says. When “Demashita! Powerpuff Girls Z” was launched in Japan a year ago, the executives at Cartoon Network soon realized that the revamped plots and skimpier outfits not only attracted young girls, they also broadened the audience to include animation-obsessed adult men known in Japan as otaku, or geeks, who were also fans of the original.

That last bit sort of creeps me out, quite frankly. Look, I don’t have a problem with grown men who are obsessed with cartoons, and don’t even particularly have an issue with grown men who are obsessed with sexy cartoons, but if it’s all the same to everyone involved, could we not market the same shows to my children as to those guys? Please? Sheesh.

Do go read the entire article; although the discussion of Powerpuff Girls is perhaps the most compelling/controversial, changes made to Big Bird of Sesame Street are also touched on, as well a brief discussion of how Spongebob Squarepants managed to thrive in Japan as is (and against expectations).

So that’s the scoop on transcreation. Learn something new every day, I guess.

(The fact that you can also see a bunch of expensive dresses, outrageous hairdos, and funny commercials doesn’t hurt, either.)

Anyway, Animated News was on the scene immediately with the list of animation nominees.

Outstanding Animated Program (Programming Less Than One Hour)
•Avatar: The Last Airbender – “City Of Walls And Secrets” (Nickelodeon Animation Studio)
•Robot Chicken – “Lust For Puppets” (ShadowMachine Films)
•South Park – “Make Love, Not Warcraft” (Central Productions)
•SpongeBob SquarePants – “Bummer Vacation / Wig Struck” (Nickelodeon Animation Studio with United Plankton Pictures, Inc.)
•The Simpsons – “The Haw-Hawed Couple” (Gracie Films with 20th Century Fox)

My take: I think Avatar deserves to win, but I don’t know that it will. There’s been a lot of buzz about Robot Chicken, and with the Simpsons movie about to come out—despite the series having been around forever—people are sort of rediscovering it. So I just don’t know.

Outstanding Animated Program (Programming One Hour Or More)
•Foster’s Home For Imaginary Friends – “Good Wilt Hunting” (Cartoon Network Studios)
•Hellboy Animated: Sword Of Storms (Starz Media with Revolution Studios)
•Secrets Of The Deep (Impossible Pictures with Discovery Channel)
•Camp Lazlo – “Where’s Lazlo?” (Cartoon Network Studios)

My take: If Foster’s doesn’t win this one, my faith in a just deity will be shaken. I know I went into that one already loving Foster’s, but Good Wilt Hunting was even better than I expected it to be. To me, it’s the clear front-runner. But I don’t get to vote. (Which is a travesty in and of itself. Clearly.)

The 2007 Emmy Awards Show will air this year on Sunday, September 16th at 8:00 PM. Mark your calendars and get ready to make fun of famous people. (Oops. Did I say that last part out loud? My bad.)

Oh, sure. You’re most likely thinking that this is a no-brainer; that’s Spongebob Squarepants. But are you sure? Look closely.

Might it be… Bob Spongee?

Well, as it happens, this particular picture is Spongebob Squarepants. But there’s a man in northern California who begs to differ about that.

Cartoonist Troy Walker created a comic strip in 1991 about a sponge with a personality.

Bob Spongee had eyes, legs and arms. He lived on Apple Street with his wife, Linda, and their daughter, Bubbles.

Walker, of Fairfield, Calif., then produced 1,000 dolls: yellow sponges with a “drawn-on” face that he sold as collectibles in flea markets and through the mail.

In 2002, he learned about Nickelodeon’s buck-toothed animated character, “SpongeBob SquarePants,” who lives underwater in the fictitious city of Bikini Bottom.

You know where this is going, right? Walker only wants what’s rightfully his, of course.

The 40-year-old cartoonist has filed a lawsuit in U.S. District Court in San Francisco against Nickelodeon, Viacom, Paramount Studios and Stephen Hillenberg, the creator of SpongeBob SquarePants.

Walker has demanded $1.6 billion in damages, alleging that the defendants used his idea without his permission.

Well, it all makes perfect sense. I mean, the two characters sound completely identical. Gary the Pet Snail is clearly the wife, Linda; and Patrick the Starfish is obviously Bubbles. Also, Apple Street? Pineapple under the sea?

Why, the blatant thievery is shocking.

And I’m sure that I don’t have to tell you that when I notice that someone has infringed on my intellectual property in 2004 (5 years after the series launched), I wait until 2007 to file a lawsuit. I just think that increases my chances of winning, what with all of the additional pain and suffering.

In fact… well, I think I can share something with you, seeing as how we’re so close and we’ll just keep it between us, Internet. I’m not going to move on this one for a little while, yet, but just so you know, these backpack clips? Totally my idea. Why, once in eighth grade I removed a barrette from my hair—a yellow barrette, as it happens—and clipped it onto my backpack. It had a couple of ribbons hanging down and I ended up drawing on some eyes and then… well, it’s very painful to talk about. I’m still reeling from the theft of my unique idea, as I’m sure you understand. But in a year or three, I’ll be seeking retribution.

Yeah. Um, good luck with your lawsuit, dude.

Anyway, I guess it was bound to happen: MOA is going to be Nick-ified.

The Mall of America has signed a branding-rights deal with the cable television network Nickelodeon for the megamall’s indoor amusement park, according to the Star Tribune.

The park used to be called Camp Snoopy, but the mall’s 13-year partnership with the “Peanuts” gang ended last year. Since then, the amusement park has been simply named, “The Park at MOA.”

Hmmmm. I wonder what they’ll call it now. Nickelodeon at MOA? Major Network Branding at MOA (MNB at MOA!)? Don’t Be Scared Of This Here Giant SpongeBob at MOA? The possibilities are endless, really.

And should you be taking the time to mourn the loss of the “Peanuts” characters, you might be interested to know that Avatar is moving in along with SpongeBob, Jimmy Neutron, and Dora:

A new roller coaster is planned based on the animated series, “Avatar: The Last Airbender.” Construction on the upside-down roller coaster will begin this year.

I… don’t really understand how you make a rollercoaster themed. It’s based on the Avatar? Do people come shoot fire at you while you’re riding it? Do the cars resemble flying bison? Does the track get bent right before your eyes? (I am a wealth of fabulous ideas, no?)

My guess is that some of these more “modern” characters will increase the appeal of the place, sure. Though I can’t help wondering if anyone will miss Snoopy and Woodstock. And also if I’m the only person who thinks that the SpongeBob in the photo above looks more like a hunk of cheese than a sponge.

Yesterday, this article detailed the launch, ending with this rather vague bit:

Nicktropolis will launch without advertising, but it expects to incorporate marketers in myriad ways, according to Stephen Youngwood, executive vp at Nickelodeon and MTVN Kids & Family Group.

Has anyone seen any advertising or “incorporated marketers” in association with this? No? Me neither. (But wait; I’m talking about it right now. Somehow I’ve become an unwitting pawn in their game! Aiiieeeee!)

The Yahoo! News article had a few slightly more informative tidbits, as well:

In Nicktropolis, kids can customize the appearance of an avatar, the onscreen character with which they navigate a digital world complete with its own currency. The environment includes branded regions like Nicktoon Boulevard, where surfers can visit rooms inspired by such Nick shows as “SpongeBob SquarePants” and “Danny Phantom.” Avatars can interact with icons representing characters from the shows or cue up episodes for viewing.

I’m experiencing deja vu. What does this remind me of? Oh, right. It’s sort of like Penguin Island meets Webkinz. Except with licensed character tie-ins.

It’s hard to know how I feel about it, really. On the one hand, I appreciate that it’s completely free (unlike Webkinz, which requires purchase of a stuffed animal), and I like the safety features (Nicktropolis offers various restricted levels of chat, much like Penguin Island). On the other hand, wouldn’t I rather that my kids not spend their time on the computer watching more cartoons?

Then again, if I’m going to let them watch SpongeBob SquarePants, isn’t it sort of cool to let them play a game where they can go hang out in his pineapple?

I’ll be very curious to see if Nicktropolis develops the sort of following that other sites of its kind have, or if Nick has just overreached and produced a pale imitation of the great communities already giving our kids a safe place to play and interact. I guess time will tell.

*I apologize for sticking the SpongeBob theme song in your head. I didn’t want to feel so alone, is all. (P.S. Absorbent and yellow and porous is he!) (Sorry.)