Have you heard the big news?
TTB Marketplace LLC, a premier online brand development and performance resource for licensed character products, today announced its debut agreement with Nickelodeon, the most-watched television network by kids in the United States, to offer a full array of apparel and sportswear options featuring the complete lineup of Nickelodeon characters. TTB Marketplace will be able to offer officially licensed Nickelodeon apparel, showcasing all of Nickelodeon’s characters, from the widely popular to those supporting characters that are rarely seen in merchandise lines.
In addition to offering a wider variety of characters than the mainstream retail stores make available, TTB Marketplace e-tail partners TysToyBox.com and AllAboardToys.com will be able to offer personalization options for consumers seeking Nickelodeon apparel via their online stores. The multi-year agreement between TTB Marketplace and Nickelodeon covers apparel and sportswear licenses only, extending across all of Nickelodeon’s current brands including: Blue’s Clues; Dora the Explorer; Go!, Diego, Go; Avatar the Last Airbender; The Backyardigans; SpongeBob SquarePants; The Wonderpets!; and Ni-hao, Kai Lan.
Allow me to translate that for you, just in case you’re confused, or in case you just didn’t feel like reading all of that: Nickelodeon likes us best.
See? Now you know it all!
Okay, well, there may be just a little more to it than that; the bottom line for Ty’s customers is that you’ll soon be able to find not only all of your favorite Nick characters, but you’ll be able to buy your kid a shirt sports his favorite character and his name.
And we think that’s pretty cool.
Stay tuned—the new products will start rolling out next month, right here at Ty’s. We promise to only gloat a little.