I could not be prouder of Ty’s Toy Box right now than if they were one of my own kids. Seriously, I am totally straightening their ties and combing their hair and whispering “You did such a good job!” to all of them in my mind right now. (They are also brushing me off and rolling their eyes and whispering “Mooooom, stop it!” too, in case you’re wondering.)
Every year LIMA (as in International Licensing Merchandisers’ Association, not as in beans) holds the International Licensing Excellence Awards to recognize, um, excellence in product licensing. Obviously. You can visit their site to learn more about LIMA, or just read this handy blurb:
Founded in 1985, LIMA is the worldwide trade organization for the licensing industry. LIMA’s main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars and trade events as well as publications. With members in 25 countries, and offices in New York, London, Munich and Tokyo, members enjoy access to a wide variety of activities, information and benefits. LIMA is a proud sponsor of the annual Licensing International Show (New York), Brand Licensing (London), Licensing Forum (Munich) and Licensing Asia (Tokyo). In addition, LIMA now offers a Certificate in Licensing Studies (CLS) program, the only educational course specifically designed to prepare licensing professionals to succeed in the ever-changing licensing industry.
As you can imagine, it’s pretty darn exciting that Ty’s was nominated for Best Retailer of the Year for their Doodlebops Store alongside such market giants as Toys ‘R’ Us and Barneys New York. Even better, though, is that this is the first time an internet-only retailer has received this honor.
Think about that. History in the making, right here at Ty’s Toy Box. That’s pretty exciting, whether you’re a Doodlebops fan or not. It’s proof positive that you don’t have to be a gigantic, soulless big box retailer (oops, did I say that out loud?) to make a big splash in the world of retail.
Congratulations, Ty’s Toy Box. Whether you win or not, I’m so proud of you! (Also, you have a little cowlick right there. I can probably slick it down with a little bit of spit. Hey, where are you going?)