The Sensational Turtle Girls! What do you think?

(Free prize giveaway below)

I look at toys every day. As owner of that’s pretty much my life (that and my kids homework, sporting events, etc.!)  If you are reading this blog, chances are that you have kids and are pretty in tune with what your kids like or don’t like as well!

But I’ve often wondered if I’d know a good idea if it was, well, still just an idea on the drawing board. Not yet a TV show, not yet a book, and nothing on the toy store shelf.  Focus groups and formulas aside, would I know a good idea if it bit me?

Well, here’s my chance! And since we’re all in this together, Ty’s Blog readers, here’s your chance to play “Queen/King of All New Toy Inventions for a Day!” Will you take a few minutes to look at a new idea we found and tell us what you think?

The inventor used to work at Mattel, so his basic inspiration was to develop a fashion doll that was more interesting than Barbie and less (how shall I say) “sassy” than Bratz. But with all the traditional hair play and clothes play features needed to make it a commercial success.

But here’s his dilemma: It’s not an ordinary fashion doll, but something kind of, well, quirky. And because it’s not in the mold, so to speak, of Barbie or Bratz, it’s a bit more risky.

Two major toy companies have already said, “Creative and cute, but no thanks.” And he has been told by others in the business that they’d be more likely to license the concept if the characters were fairies or mermaids…something more “obvious” and “proven.” Which the inventor hears as, “Make it boring.” He’s of the belief that if it’s fun, and mom smiles when she sees it, it’s a big winner!

So what should he do next?

Does he present it to the next big toy company as is? Does he bring the idea to a smaller toy company? Could he possibly develop the brand by going straight to consumers online? Does he make them mermaids? Or does he call it a day and pat himself on the back for at least having tried?

Ty’s loves to find and promote emerging toys, and it doesn’t get any more “emerging” than the five “Sensational Turtle Girls!” Their story goes something like this:

Since forever, little girls everywhere have closed their eyes and tossed coins into fountains, wishing for their dreams to come true.


What becomes of those wishes? The Sensational Turtle Girls bring little girls’ wishes to life and go with them, together as friends, to “live the wish,” wherever those wishes might lead.


Hidden inside each character’s shell is a “wishing coin.” The promise is that if a little girl uses this special coin to make a wish, believes in the wish with all her heart, her wish will someday come true.


On the back of each wishing coin is a secret code that leads to an online world. Girls who buy Michelle will enter a world of Princesses and fairytale castles in Paris. Those who buy Shelby will go with her and The Girls to the Royal Ballet in London. Rachelle’s wish takes her to the art scene in SoHo. Shelly’s, to a movie premier in Hollywood, and DonnaShella’s to a fashion show in Rome.

 What do you think? We’d love to hear your feedback.

We are giving away a $50 gift certificate to one lucky feedback participant (chosen on Monday, May 25). Please provide your comments below.

Ty (The Toybox Daddy)

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6 thoughts on “The Sensational Turtle Girls! What do you think?

  1. The idea is cute but I don’t really think it is all that new. From my first impression of the sketch, I thought it was a Bratz doll (the hands were the only thing that made it look different). Also, could the names be any more obviously taken directly from TMNT. The idea of the wishing coin is different but I can see that coin getting lost too easily and not being replaceable.

  2. It is a cute idea. I like the wishing coin and the online world but you have to remember you will be competing with WebKinz.

    I would buy this doll for my daughter, the concept is cute.

  3. The wishing coin is a nice touch; I see having that interactive component could potentially extend the ‘play’ life of the doll and allow a “world” to be created around it – taking the place of an animated show.

    However, I am confused on the name, particularly the inclusion of Turtles? Why are they, The Sensational Turtle Girls? With the wishing coin I can some what see the validity of the claim sensational, but why turtles? Do reptiles on a whole appeal to girls, which I see as the target audience? This is confusing me….

    I think the doll could work, but it is a rough concept that still requires some polishing.

  4. The shells look like really cool backpacks. I’m sure my daughter would want one of those for school! As far as them being reptiles, I don’t think little girls will think about that…as long as they are cute. But there probably needs to be some good back story to the whole idea. Are there books to go along with it?

  5. The “wishing” thing is timeless and appeals to everyone in every generation. I got goosebumps reading about “wishing” – what’s with that?! Whatever. Wishing wins.

    Turtles – why not? It sort of doesn’t matter who’s doing the wishing.

    It would be great if “real” girls could interact not only with their Sensational Turtle Girl but also interact safely with other “real” girls who have chosen the same Sensational Turtle Girl. They’d love that!

    I like this idea.

  6. Yes that’s my real name. I ;ove the idea. I have two girls who love fantasy play and interacting or extending the play online. I showed them this idea and they thought it was “cool” and “that is something I would want”, “turtles are cute”.

    There is a lot of sameness out there and I am not inspired to buy whats on the market. This stands out and really uses kids’ imaginatins.

    Maybe internet sales is the place to start. Could he create the story line (a book) and a sample to a retailer to get their feedback

    Best of luck, my girsl will keep looing for the Fabulous turtles