Thomas goes to Fisher-Price

the story about Fisher-Price entering into a global agreement with HIT Entertainment:

Under the terms of the agreement, Fisher-Price, a division of the world’s leading toy company, Mattel, Inc., will be bringing together some of Thomas & Friends’ core category rights and will begin using its world-wide distribution capability to enhance and grow the long term business for this iconic brand. The first line of products will be available in 2010 and will expand as existing licensees’ rights expire across key toy categories.


Jeff Dunn, CEO, HIT Entertainment, commented: “Aligning one of the world’s most successful and preeminent pre-school brands with the world’s largest toy company is both an exciting event and a natural evolution for HIT Entertainment. We are immensely proud of Thomas & Friends, a brand which continues healthy growth around the world and is today in 185 territories and in 45 languages around the world. We look forward to working closely with Fisher-Price in taking Thomas & Friends to the next level as we begin preparations for Thomas’ 65th Anniversary celebrations in 2010.”

In related news: How is it possible that Thomas has been around for nearly 65 years?? Time flies when you’re a talking train, apparently.

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