Did you hear that? It was the sound of millions of little girls’ minds exploding with glee.
The hotly anticipated 3D Hannah Montana movie is premiering in theaters tonight, and if you know a tween girl, you know all about it. In fact, you’ve probably been hearing about it for months. You probably envision browsing the Ty’s Toy Box Hannah Montana Store in your sleep, and you are probably looking forward to the day when that special little girl in your life becomes too cool for Hannah Montana, and instead develops an interest in boys.
Anyway, the big news is that yesterday—a day before it opened—the movie set a new record for ticket presales:
The 3D movie, which features a filmed concert by “Hannah Montana” singer-actress Miley Cyrus, opens on Thursday at midnight in 684 digital 3D theaters, a Disney spokeswoman said.
Fandango.com and MovieTickets.com, the top online ticket sellers, said “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert” accounted for more than three-quarters of their ticket sales as of Wednesday morning.
Fandango.com said “Hannah Montana” was the site’s best-selling concert film ever, selling out more than 1,000 showings and accounting for 91 percent of sales as of Wednesday morning.
MovieTickets.com reports that the film ranked eighth on its all-time presale list and was tracking at nearly 90 percent of sales on Wednesday.
(What was that recent study, about women controlling 85% of the spending in this economy? Did that include tween girls, do you think?)
Well, now it just remains to be seen if the movie lives up to the hype. Not that a gaggle of tween girls is likely to complain about their pop idol.
This just leaves me with two questions:
1) What, exactly, is it about a rock concert that calls for this thing to be in 3D?
2) Who decided that pretty little Miley Cyrus wasn’t marketable enough as a fresh-faced brunette, and then elected to turn her into a Hilary Duff clone? (And this is even more confusing now that Duff has gone brunette, I have to say.)