Reviving ReBoot

both Ty’s Toy Box VP George Stolpe and DC Comics’ Dan Didio are fans of ReBoot? I guess the legions of fans rallying for the return of the series have finally been heard and heeded; it looks like ReBoot is slated to return in a trilogy of feature-length films:

Originally produced in 1994, the series was created by MainFrame Entertainment, which was acquired by and renamed Rainmaker in 2006. “ReBoot” aired for several seasons on ABC, YTV and Cartoon Network.

“The idea is to relaunch the brand in a new way,” said Rainmaker Animation executive vp Paul Gertz, who will oversee the project.

Launch it in a new way? He’s not kidding. Yesterday marked the unveiling of the brand new Zeroes 2 Heroes site, which contains—among other things—what is currently a placeholder for what will become a giant ReBoot focus group. This is audience involvement of the highest order; fans will have the opportunity to shape development based upon their feedback and even on their own submitted work.

Rainmaker is the sort of production company fans dream about, really.

” ‘ReBoot’s’ legions of fans have been incredibly loyal and continue to keep the property alive on dozens of fan sites,” Gertz said. “We’re very enthusiastic about how we’re reconceiving this classic series by creating an innovative way for those fans — who were kids when the series started — to use new technology to help guide us.”

Zeros 2 Heroes president Matt Toner sees the Internet as a democratizing medium. “It takes away gatekeepers,” he said. “We want to connect the fans with the producers … and let them determine what the next hits will be. When it comes to long-standing genre entertainment properties, the fans are the real experts.”

You can check out the beta version of the Zeroes 2 Heroes site right now, and possible future ReBoot material will be available starting on Thursday, July 26th (to coincide with the opening of San Diego Comic-Con International).

Though I didn’t watch ReBoot the first time around, I think their approach on this is going to prove to be groundbreaking. I can’t wait to see what comes next from these guys.

[Hat tip: Animated News]

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