The licensing industry is abuzz today over the announcement made yesterday: Disney has signed a multi-year first-look deal with Stan Lee’s POW! Entertainment.
If you don’t know who Stan Lee is, allow me to welcome you to Planet Earth. I hope you enjoy your stay. And you may wish to brush up on the man, the myth, the living legend that is Stan Lee; take a brief crash course here, if so. As the Godfather of the action comic, I think it’s safe to say that Lee is more icon than man, at this point.
His production company, POW! (Purveyors of Entertainment), is relatively new, having been founded in 2005. But Disney swooping in to acquire Lee’s genius comes as a shock to no one. And the official word on the merger is a non-stop mutual lovefest:
Bob Chapek, president, Walt Disney Studios Home Entertainment, [...] said, “Stan is not only loved by fans of the genre, but is one of the most respected and admired figures in the entertainment industry. In fact, it’s hard to think of another individual who has created as many memorable and appealing characters. We’re thrilled that Stan has decided to make Disney his new home, and feel very fortunate to be collaborating with him on a wide range of new projects for all divisions of our company. His track record is impressive by any measure, and Home Entertainment is sure to benefit from his creations.”
Gill Champion, POW! Entertainment, COO says, “There can be no better opportunity to perpetuate the Stan Lee/Pow! brand for all media than to be associated with the Disney Studio. No one better understands the incalculable value and importance of Developing, Producing, Distributing and Marketing new global franchises. We are incredibly impressed with the professionalism and valuable input from the executive and creative talent whom we now so eagerly join.”
I guess that makes for better PR than everyone announcing “Resistance is futile. Spider-Man’s creator will be assimilated.” Best of luck within the Borg, Mr. Lee.