They say that the best things in life are free, and most of the time I think that’s true. It’s perhaps especially true when those free things are the sorts of things you’d ordinarily have to pay for. Who doesn’t like getting something for nothing? Nobody I know.
Free Comic Book Day is an annual promotional effort by the North American comic book industry to help bring new readers into independent comic book stores. Brainstormed by retailer Joe Field of Flying Colors Comics in Concord CA in his “Big Picture” column in the August 2001 issue of Comics & Games Retailer magazine, it was started in 2002 and is coordinated by the industry’s single large distributor, Diamond Comic Distributors.
Free Comic Book Day has usually been scheduled in May on the first Saturday after the release of a major theatrical film adaptation of a well known superhero property, in order to take advantage of the film’s heavy promotion and related press about the comic book medium. On Free Comic Book Day, participating comic book store retailers give away specially printed copies of free comic books, and some offer cheaper back issues and other items to anyone who visits their establishments.
If you’re not currently a comics fan, by all means—seize this opportunity to test the waters, for free. But even if you already know the joy of a good comic, why not take advantage? Free is my very favorite price, you know.
You can check out this partial list of available titles, with the titles guaranteed to be at every store including such goodies as The Amazing Spider-Man, Legion of Super Heroes, and Transformers. (I see that Archie is on the list as well, which warms my heart and reminds me of many summers at camp, reading comics by flashlight and wondering why Archie couldn’t just make up his mind between Betty and Veronica already.)
Not sure where to go? No problem. Enter your zip code for a list of stores near you.
And if all of that isn’t exciting enough, here’s a bonus. Although unaffiliated with Free Comic Book Day, May 5th is also Free Mini Comic Day!
Did I mention that you should probably share with your kids? That part is important, too.
Have a great weekend, and enjoy your free comics.