Unless you’ve been living under a rock, you already know that Disney’s next big animated feature film is Ratatouille, due out this June. The hype has been overwhelmingly positive, and the story capitalizes on the tried-and-true heart-warming plot device of a protagonist who just doesn’t fit in.
You see, our hero there, Remy, happens to be a rat. And he wants to be a chef. In Paris. And wouldn’t you know it, finding a rat in the kitchen at a fancy restaurant isn’t exactly cause for celebration amongst the humans. Hilarity ensues, obviously.
The film’s premiere may be nearly two months away, but there’s no shortage of goodies around for early fans of Ratatouille. And today, May 1st, you can check out a 9-minute long piece of the movie on Disney.com. This is a bold move for the industry giant, according to Animated News:
In an innovative cross-media promotion intended to make sure that audiences won’t miss this special debut, Disney will launch a day long television advertising campaign highlighted by a :90-second commercial during American Idol.
(Do you suppose a 90-second commercial during American Idol costs more or less than 30 seconds during the Superbowl? I find myself curious. Also, wondering if any of the execs at Disney would like to adopt me.)
In addition to the opportunity to check out a chunk of the film, you should definitely head on over to the official Ratatouille MySpace page. There’s not only all of the sorts of movie information you’d expect to find there, but two contests, as well. You can enter the Comedy Contest for a chance to headline alongside Patton Oswalt (the voice of Remy) and Janeane Garofalo (the voice of Colette), or you can enter the sweepstakes for a chance at a trip to Los Angeles for the film’s premiere.
Of you can just watch the trailer over and over again. That’s good, too. (I may be just a little too excited about this movie.)