As a parent to relatively small children, it’s a source of consternation to me that the characters they’d love to be wearing are often not available on clothing in their size. Instead, it’s not unusual for my daughter to come home begging for some shirt or other she saw a friend wearing that turns out to have come from Hot Topic or some other store geared at teens and older.
There are sound reasons that this happen, of course. I’m not a marketing guru so I can’t explain all of the whys and wherefores, but I can definitely see that my babysitter has more pocket money than my kids, for example. It makes sense to release the merchandise where the money is. And when it comes to cartoon characters that aren’t necessarily 100% wholesome, companies are probably better off looking for teens to spend their own money than hoping that moms will shell out the bucks for the little ones.
So I can’t say that I’m surprised by the press release I just received, which announces that The Grim Adventures of Billy & Mandy is coming to clothing near you… if you’re a teenager.
Cartoon Network Enterprises has partnered with Fifth Sun Graphics to design and develop a line of apparel for the Cartoon Network series The Grim Adventures of Billy & Mandy. The designs will blend fashion with the show’s over-the-top humor to appeal to the junior girls and young men’s markets and will launch at specialty stores this spring.
“Billy and Mandy is one of our top performing series,” said Christina Miller, VP of consumer products for Cartoon Network Enterprises. “Our partnership with Fifth Sun Graphics will not only bring our show to a broader audience, it will offer current fans a new way to enjoy the hilarious and extreme personalities of the characters that have grown to love.”
“Fifth Sun is excited to work with Cartoon Network. Many of our artists are big fans of the series,” said Samuel Piper, Senior Art Director and Licensing Director for Fifth Sun Graphics joking that “some even share the characters’ attitudes!”
The multi-year licensing deal with Fifth Sun, a leading graphic design and distribution company which creates licensed and private label apparel, will include t-shirts, tank tops, and fleece tops that will range in MSRPs from $18 to $20. The clothing will be available in spring of 2007.
I think I might need some Grim pajamas. Do you think they’ll be making those? Hmmm….