Have you ever been to the Mall of America? I suppose folks living in the greater Minneapolis area go there as a matter of course. Me, I visited for the first time just a few years ago and thanked my lucky stars that the kids weren’t with me at the time—I doubt they ever would’ve wanted to leave. (Not that I would blame them. When I got to the Lego area I didn’t much want to leave, myself.)
Anyway, I guess it was bound to happen: MOA is going to be Nick-ified.
The Mall of America has signed a branding-rights deal with the cable television network Nickelodeon for the megamall’s indoor amusement park, according to the Star Tribune.
The park used to be called Camp Snoopy, but the mall’s 13-year partnership with the “Peanuts” gang ended last year. Since then, the amusement park has been simply named, “The Park at MOA.”
Hmmmm. I wonder what they’ll call it now. Nickelodeon at MOA? Major Network Branding at MOA (MNB at MOA!)? Don’t Be Scared Of This Here Giant SpongeBob at MOA? The possibilities are endless, really.
And should you be taking the time to mourn the loss of the “Peanuts” characters, you might be interested to know that Avatar is moving in along with SpongeBob, Jimmy Neutron, and Dora:
A new roller coaster is planned based on the animated series, “Avatar: The Last Airbender.” Construction on the upside-down roller coaster will begin this year.
I… don’t really understand how you make a rollercoaster themed. It’s based on the Avatar? Do people come shoot fire at you while you’re riding it? Do the cars resemble flying bison? Does the track get bent right before your eyes? (I am a wealth of fabulous ideas, no?)
My guess is that some of these more “modern” characters will increase the appeal of the place, sure. Though I can’t help wondering if anyone will miss Snoopy and Woodstock. And also if I’m the only person who thinks that the SpongeBob in the photo above looks more like a hunk of cheese than a sponge.