Every now and then, my son straps some plastic object onto his arm, announces that it’s his Omnitrix, and then goes on a tear throughout the house, announcing that he’s turning into various aliens and destroying us all.
If you’re not a parent, you may find this behavior alarming. But for those of us deep in the trenches of what appeals to kids—and, particularly, what causes small boys to swoon with glee—this behavior is nothing more than typical (if slavish) devotion to Ben 10.
Being the simplistic person that I am, I thought it was enough when Bandai started making the aforementioned Omnitrix and some alien action figures. Silly me! Soon enough, there were Ben 10 vehicles, the Alien Experiment Laboratory, and even alien rocks which reveal the creatures trapped within once you submerge them in water.
Want to drive your little Ben 10 fan wild? Surf on over to Bandai’s interactive Ben 10 site to watch clips and interviews, read all about the various aliens, and—of course—see great footage of the newest toys.
And now Animation Insider reports the latest Ben 10 merchandising news: Back-to-school is the next order of business.
“We are very excited to be working with Cartoon Network on their premiere boy’s property, Ben 10,” Steve Russo, President and CEO of FAB/Starpoint commented in a recent press release. “FAB/Starpoint prides itself on the fashion detail of every product. We are incorporating today’s coolest treatments to our product lines for back to school!”
The agreement looks to cover a full line of products in relation to FAB/Starpoint’s talent for creating interesting backpacks, accessories, school supplies, watches and clocks under a multi-year agreement that will have product in store for the back-to-school season.
That sounds like a pretty big undertaking. So did Cartoon Network stop there? Nope; they’re striking while the iron is hot, in as many ways as they can:
Cartoon Network Enterprises has also signed a deal (in a separate matter) to help create more toys for Ben 10 through additional product licensing. Working with Pressman Toys, CNE hopes to get some really cool games and puzzles based on the incredibly popular action and adventure animated television series onto store shelves and into the homes of Ben 10 fans. A multiple-year agreement, Pressman Toys will make products related to the property that will wonderfully mesh in the plethora of toys, action figures and other uniquely designed materials based on the animated property.
It sounds like 2007 is going to be a year of Ben 10 product nirvana. As always, stay tuned to the Ty’s Toy Box Ben 10 Store for the latest and greatest offerings. Just a small word to the wise—try to check it out when the kids aren’t around, otherwise you’re going to be hearing endless whining about how they need this action figure (“But MOM! His head lights up!”) and that voice changer.
Trust me on this one.