Archive for May, 2007

Jeffrey Katzenberg is “The ogre achiever”

Thursday, May 31st, 2007

I know, I know; I swore I was going to stop talking about Shrek. It’s bad enough that having a hit movie franchise seems to be license to plaster the characters anywhere and everywhere in the name of savvy advertising. As much as I liked the first two movies, I do feel like I’m reaching… how shall I say this?… Shrek saturation.

In fact, my kids came home from a trip to McDonald’s yesterday with cups of Shrek Sludge. I’m pretty sure they were just green milkshakes, but I was a little afraid to check. And stuck into those cups of sludge? Ogre green straws.

Anyway, in light of the brash consumerism oozing from the Shrek empire, I thought now would be a good time to point out this interview with Jeffrey Katzenberg. For a multi-millionaire heading up a marketing machine, Katzenberg is remarkably grounded.

Katzenberg would rather celebrate his own good luck than gloat. “They (the Shrek films) defined us as a company in terms of what a DreamWorks Animated movie is and can be and should be, so they really helped us find ourselves. That first Shrek saved the company financially. We’re here today because of it. It’s been a great blessing. I refer to it as the gift that keeps on giving.”

It’s an interesting read in terms of Katzenberg’s career path and philosophy. The only time I snickered at all was at the mention of how there will “only” be five Shrek films because the story is finite. Five? Granted, that is technically still finite, but most good stories don’t require five separate movies to tell it. I’m just sayin’.

Regardless, the interview is worth a read. Just try not to think about the ogre sludge while you’re reading it.

Code Lyoko enters the Ty’s sector

Wednesday, May 30th, 2007

My kids and I did manage to catch the sneak peek of Code Lyoko’s 4th season, a week or two ago, but the official launch is coming up next week. My son is near delirium with excitement, or at least that’s what I attribute his recent behavior to. What other explanation can there possibly be for his constant insistence that he’s “stuck in the 4th sector” or that he’ll be right there, after he’s “dematerialized again?”

Dare I let him in on the exciting news that Ty’s Toy Box has just launched their Code Lyoko store? I’m torn. On the one hand, the dangling carrot of the brand new Code Lyoko Nintendo DS game could buy me a whole lot of angelic behavior, I’m pretty sure. His room would be tidy; my bathrooms would sparkle; homework would be a non-issue. On the other hand, do I really want to listen to him begging me to buy it for him for the next… well… however long it might be until I relent?

It’s a dilemma, I tell you.

(And do keep checking back to the store, because more products are coming. You know, just in case drooling over the DS game isn’t enough to keep your kids occupied.)

Need a few more ways to get your Code Lyoko fix inbetween shopping and watching Season 4 on Cartoon Network? Well, you can check out the TV.com forums dedicated to the show, or maybe you’d rather do a little drawing to pass the time? You have until June 13th to submit your artwork to the Code Lyoko Wii Contest. (Go read all about it, because the prizes are awesome. First place wins a Wii console and the upcoming game, but all top twenty submissions receive the game and have their drawings integrated into the final product, as well.)

Of course, then you run the risk of your kid begging for the DS game and demanding you buy a Wii. Hmmm. I may have to rethink my game plan on this one, darn it….

This buzz is all about books

Tuesday, May 29th, 2007

It’s either already happened or it’s coming up in a matter of weeks: School’s out, and a summer of possibility stretches out in front of your family. For most of us parents, what should ideally be a time of long, lazy fun-filled days may instead be a frenetic schedule of daycare, camps, or other activities. Worse, it may contain that awful battle cry, a parent’s biggest kryptonite. You know what I’m talking about. “Mom, I’m boooooored!”

Worried yet? Well, it just may be time to check out Scholastic’s Summer Reading Buzz, an interactive site designed to keep your kids reading all summer long. Here’s what you need to know:

The goal of Summer Reading BUZZ! is to get kids to read four or more books this summer to prevent the “summer slide,” which is what it’s called when kids lose skills over the summer due simply to being out of school. The web site [has] lots of interactive features, a book log where kids can keep track of how many books they’ve read, videos from celebrities who talk about books that they loved growing up, a Buzz Toons area where kids can submit their artwork to be animated by Scholastic, a sweepstakes prize from American Airlines for the whole family and more!

Also, for every four books a kid reads, Scholastic will donate a book to Reading is Fundamental, who then gives a book to a kid who may not otherwise be able to afford one of his own.

My kids regularly do the summer reading program at our local library, but as they become more computer-savvy I think they’ll really dig the added features that the Summer Reading Buzz site will afford them.

Want even more online book-happy goodness? The Buzz site is presented in cooperation with Target, who also hosts the Ready. Sit. Read! site (which is very cute, but also loud and busy—you have been warned). Your child may enjoy some of the features there, and every parent looking to get kids excited about reading should check out their reading tips section.

So get your kids reading, and having fun, and helping to provide books for less fortunate kids. Sounds like a perfect way to spend the summer, to me!

Go barbecue something!

Monday, May 28th, 2007

Happy Memorial Day to all of our friends here in the U.S.! May you enjoy the traditional celebration of all who have served our country through the charring of foodstuffs and the shopping of sales.

Hopefully you’re not at the computer today (it’s difficult to barbecue while surfing the web), but if you are, you might be interested to know that Ty’s is having a Memorial Day special where you can receive free shipping on orders over $50.

Maybe you can place an order inbetween hotdogs. Just an idea.

Berkeley Breathed dishes

Friday, May 25th, 2007

It’s funny, because just last week I was mentioning how Bloom County is one of my all-time favorite comic strips, and then yesterday I came across this awesome interview with Berkeley Breathed. It’s chock-full of Breathed’s understated wit, as well as information on his past and current endeavors. You simply must read the entire thing, but I’ve taken the liberty of pulling out a few highlights for you.

Proof that we’re on the same wavelength: The interviewer asks Breathed about that very Calvin and Hobbes animation I wrote about earlier, and his response made me laugh out loud.

BREATHED: Oh my God. That’s my only reaction. And this: Bill is going to have a cow when he sees this. Not that it isn’t terrific. I think it’s like how we’d feel finding our wives naked on YouTube… no matter how hot they look.

(It should be noted, he was 100% correct. The video has since been yanked from YouTube on Bill Watterson’s complaint.)

In response to being asked what parenting means to him:

BREATHED: Deferring self-interest. And hearing the word “poop” more than before.

(Dude. Has Berkeley Breathed been to my house??)

More things that made me giggle:

QS: Doonesbury was a musical — why not Bloom County?

BREATHED: The first part of that question is the answer.

(That response should be immortalized in the Annals of Pithiness.)

QS: Who do you hear in your head as the “voice” of Opus?

BREATHED: I always wanted Sterling Holloway for Opus (Winnie the Pooh). He’s unavailable.

(Well, yes. If by “unavailable” you mean “dead,” then this is correct.)

Inbetween zingers, Breathed does share some information about upcoming animated adaptations of his books Mars Needs Moms! and Flawed Dogs; both are being developed by Disney, with Robert Zemeckis producing Moms. Even his comments on the movie progress are chuckle-worthy. Seriously. Go read the whole interview.

Playful Perspectives: Age-appropriate play

Thursday, May 24th, 2007

Playful Perspectives is a new feature wherein your intrepid Toy Box Mommy (that’s me) and The Toy Guy jointly tackle a topic to give you twice the insight and perhaps slightly different takes on an issue.

This is a great topic for us to do the whole dueling perspectives on, because the Toy Guy is, well, a toy guy, and me, I’m a mom. He knows all about play theory, and I know about vacuuming up teeny tiny pieces of Legos and Polly Pockets. My relationship with how toys and kids best work together is really on a need-to-know basis. Did it make my son scream in frustration? Not appropriate! Did it cause my daughter to ask me to define a word I’d rather she not know yet? Not appropriate!

We’ve all had the experience of picking up a toy or book labeled with a recommended age range and thinking to ourselves, “Ha! Junior is old enough for this, no matter what they say. He’s advanced, you know.” So far as I know, there’s no Toy Police who will come after you for allowing your 7-year-old to participate in a game designed for ages 8 to Adult, after all.

I think the key—as with so much in parenting—is to use some common sense and pay attention. Common sense means things like realizing that letting an 11-year-old have a 12-and-up game is a very different concession than letting a 2-year-old have something labeled for ages 3-and-up. Safety first and all of that, naturally. Also please try to remember that it’s not a contest, here. Your child can be positively brilliant and still not ready for “older” toys, regardless of that mammoth IQ. Unless you popped out a middle-aged human, certain aspects of development and maturity simply cannot be rushed. Besides which, kids should be kids! Even the bright ones need to practice the skills that seemingly simple toys afford.

Paying attention is the corollary; if your little Shakespeare is flawlessly reading all the words on the page but has zero comprehension of what she’s saying, well then, perhaps it’s time to step back into something a bit less complex. And it should go without saying that children will beg and wheedle for whatever they perceive as cool, and regardless of the age of your child or the toy, if they are playing in a way that concerns you, it’s okay to say no (even if “everyone else’s mom says yes”). You’re the parent, and if you’re tuned in, you know your child best. Trust your gut.

What do you think? And don’t forget to go check out The Toy Guy’s take!

Keep your eyes peeled for the Silver Surfer

Wednesday, May 23rd, 2007

It’s happening again. Just like with the upcoming Transformers movie, I’m once again faced with a super-cool media blitz for a film I won’t be allowing my children to see. This makes me feel like a mean old lady, which in turn makes me sort of grumpy.

Officially, Fantastic Four: Rise of the Silver Surfer is not yet rated. But its predecessor was rated PG-13, so my hopes for this being a child-friendly movie are not high.

And really, I was able to distract my son from the first movie’s television presence. A human torch is pretty exciting, and all, but somehow he didn’t show much interest. Maybe it was because he was younger. But now? I don’t stand a chance. That Silver Surfer dude is zinging all over the place and I always know the commercial just came on because I can actually hear my son’s jaw hit the floor. It’s pitiful.

My son’s disappointment notwithstanding, the hotly-anticipated flick won’t be out for another month or so, and maybe you’re pretty excited about it, yourself. I’ve got a couple of distractions for you while you wait.

First, check out the chances to win fabulous prizes over on the official movie site. There’s an instant-win game as well as sweepstakes to win a hometown screening or a trip to the London premiere.

Second, there’s a great interview with the cast up over at Comics Continuum. They all sound really invested in their characters, which I have to admit surprised me a little. It’s a fun read for sure, and a great way to get ready for the movie.

Now I just need to cross my fingers for a PG rating. Or at least that we find one of those silver quarters this weekend.

Cartoon Network… cacophony?

Tuesday, May 22nd, 2007

While perusing the good stuff over at Cartoon Brew yesterday I came across this post about an Australian animator’s reaction to his “discovery” of Cartoon Network. The image to the side there is a scaled-down version of his attempt to visually communicate how the experience made him feel.

I don’t know about you, but I’m having a wee bit of trouble seeing the rainbows, unicorns, and happy field animals in that picture. Well, it is pretty small.

Oh, I’m just teasing. The intent is clear and gorgeously conveyed, though if you’re not sure what Elliot Cowan means, he’ll spell it out for us:

Last night I discovered that I had Cartoon Network on my digital signal.
I watched it for the first time.
This picture is a documentation of my experience.
What a ******* cacophony!
An assault on the ears in particular!
You know those Foghorn Leghorn cartoons where the rooster beats the dog with a fence paling?
It felt like that.

I found this fascinating. I mean, I’ve been watching Cartoon Network for years, so the very idea of someone happening to discover it and then experiencing it as something completely different than the rest of network programming is interesting to me, anyway. Perhaps I’m somewhat inured to it by now. After all, I can listen to children say “MAMA MAMA MAMA MAMA MAMA!!!!!” and register it as no more than a pleasant buzzing, so I’ll admit my tolerance for sensory input may be quite high.

On the other hand, I felt somewhat protective of my pals at CN. I happen to enjoy many of their shows. I might even argue that a few of the more frenetic ones are my favorites because of the swirling explosion of sights and sounds all wrapped up therein. Have I been “ruined” by the high-octane versions of animation that are so popular nowadays?

I wanted to get a better sense of where Mr. Cowan was coming from, so I went and checked out some examples of his animation on YouTube. I loved it. His style is simple and some might even be tempted to call it subdued (though I think it’s more subtle than subdued), and it’s very, very clever. And it certainly makes me see why he would find some of the Cartoon Network offerings a bit… in-your-face.

But I’m perfectly capable of enjoying Boxhead & Roundhead and Foster’s Home for Imaginary Friends. I’m just sayin’.

Sometimes kids need a day off, too

Monday, May 21st, 2007

You’re never going to hear me claiming to be the greatest mother in the world. Oh, I love my kids and I try to give them what they need (be that a hug or a metaphorical kick in the behind, as appropriate), but let’s face it: Parenting is tricky business. I don’t know if you’ve noticed this, but kids are always changing. Every time I think I’ve finally figured them out, they grow and change and bring home a whole host of new issues! Sheesh! The little ingrates. Don’t they realize that on the rare occasion when I’ve mastered something with them, they should stop growing for a little while? Hmph.

Anyway, my kids have had a busy few weeks. They’ve weathered it all like champs, but I as we zipped around town on various errands on Saturday, I could see that the strain was getting to them. “Can’t we just go home for a while?” begged my son. “Just stay at home and play with our stuff?” I felt a stab of guilt. Our house is on the market right now, so in addition to our usual hectic schedule, we often have to vacate for showings. When we are home, I can usually be found sniping at the children to stop making a mess because there’s another showing coming up.

So yesterday, I gave us all the day off. “Here’s what we need to do today,” I announced when I got up. This is not an unusual way for me to herald a list of to-do items, and the children eyed me warily. “Absolutely nothing!” I continued.

“Can we stay in our pajamas?” my daughter asked.

“Sure,” I said.

“Can we play Webkinz for an HOUR?” asked my son.

“Sure!” I said.

“Can we take out all our toys?” my daughter wheedled, eager to find the breaking point.

“Yup,” I said. “You can do whatever you want, all day. We just need to clean up before bed.”

Jubilation ensued.

And you know what? It was an awesome day for me, too. The kids played with just about every toy they own, I read an entire novel, and we played together and read together and had a blast.

Today, it’s back to the grind for all of us; work for me, school for them. But yesterday was a nice little vacation, and we didn’t even have to get dressed.

Third time may not be the charm

Friday, May 18th, 2007

Happy Friday! I’m having mixed feelings about this weekend, truthfully. I was all excited about Shrek the Third opening tonight. Mind you, I never go see a movie on opening night. Let’s not get crazy or anything. But when a promising family movie is opening on Friday night, I usually know it’s going to be a good weekend.

How do I know? Well, I may casually mention it to the kids on Thursday or Friday. “Hey guys… I hear [insert movie here] is opening this weekend. Maybe we’ll go see it.” And that’s all I need to do. For the rest of the weekend, I have an ace in the hole. Children fighting? “Gee, I guess we won’t be going to the movies.” Daughter back-talking? “Wow, that’s not going to make me want to take you to a movie.” Son melting down? “So you don’t want to go to the movies, then? Okay!” All misbehavior is nipped in the bud, and harmony reigns.

I’ve already admitted to being a huge Shrek fan, but now the moment of truth has arrived and… I’m nervous. The reviews for Shrek the Third aren’t looking too good. It’s not a huge surprise, I guess, but I’d still hoped for better.

There’s no disguising the fact that Shrek the Third has come down with a bad case of sequelitis. You know the symptoms: Lots of razzle-dazzle to distract from the hole at the center of the story. You know, the place where fresh ideas should be.
Peter Travers
ROLLING STONE

Ouch. It, um, gets worse from there. Even the positive reviews basically warn that it’s more of the same, except less so.

All of which is pretty unfortunate, and greatly decreases my desire to shell out the bucks for a theater viewing. I don’t know; I may have to resort to actual parenting to get my kids to behave this weekend. Hmph.

Now if I could only get the kids to stop watching this, I’d be able to put this entire thing behind me.