Before I get into what a celebrity our very own Ty is turning into, I’d like to take a moment to ask how your Halloween went. (At left: our candy bowl at the end of the night. Notice that there isn’t any chocolate left. But the teenagers do tend to leave a few lollipops behind.)
I don’t know about you, but I enjoy Halloween. I like the dressing up, I love the kids’ excitement, and, um, I like candy. There’s very little about it not to like. On the other hand, I’m always quite relieved when it’s over. The children are spun up like tops and it’s just an awful lot of excitement for a school night. (Is it true that in some parts of the country, they move trick-or-treating night to a more convenient time?) And then they want to eat sugar on top of it all, which just seems a bit much.
In short, I begin the night with high hopes and end it with a rather more gleeful “Everyone into bed NOW!” than I would perhaps otherwise issue. This year I was actually too tired to even steal from the kids’ loot at the end of the night. I’m getting old.
Anyway, that was our Halloween. I hope that you and yours had a great time, filled with many full-size candybars of your choosing! Wouldn’t it be funny if I was eating snack-sized Twix for breakfast while writing this? It sure would. But you can’t see me and I would never do such a thing.
Moving right along….
So! A couple of days ago, Ty’s Toy Box CEO Ty Simpson was interviewed over at Forbes.com. You should watch the whole thing, and not just because Ty is adorable and wearing a nice tie. It contains some interesting discussion of the Ty’s business model, and explanation of how it is much more consumer-driven than, say, the big box stores which are much less flexible. Ty also recounts how his entry into merchandising was spurred on by his frustration as a parent at not being able to find the Wiggles merchandise his daughter wanted (I think I’ve talked about this before, but it’s such a good story and it’s fun to watch Ty tell it).
Check it out while you’re nibbling on candy, today.