You might recall that in this post I alerted you to the Secret of the Fire Nation, the upcoming one-hour Avatar: The Last Airbender movie. You can catch the movie on Nickelodeon on Friday, September 15th, at 8:00 pm.
[Ummmm... waitaminute. Hey, look at that. It's on at the same time as Trouble in Tokyo. My son's head may explode. Thank goodness for recording devices, eh?]
Now Toon Zone is reporting that movie promotion will be dovetailing with imminent promotion at Burger King. It seems that Upper Deck will be packaging both Avatar toys and trading cards in kids’ meals:
The promotion, which will run from August 28th through September 30th, will be supported by print, on-air and in-store advertising. Upper Deck will provide Avatar TCG cards to all Burger King outlets in the U.S. and Canada to be included in their Kids Meals. There will be a total of eight different cards to collect and each card will be accompanied by one of eight different Avatar toys.
Why should this matter to you, other than if you feel like eating at Burger King and/or your child is going to want in on the new Avatar Trading Card Game? Why, because Upper Deck may just be bringing the Avatar movie to a location near you:
In conjunction with its Burger King promotion Upper Deck is sponsoring special screenings of a new one-hour special, Avatar: Secret of the Fire Nation at nine theaters in eight major markets including Los Angeles, New York, Philadelphia, Washington D.C., Ann Arbor, Louisville and Providence on September 9th. The screenings will include demonstrations of the Avatar TCG and attendees will receive promotional booklets, gift bags, and special trading card game products. Kids lucky enough to be able to attend will also have a leg up on their friends, since the one-hour Avatar: Secret of the Fire Nation special won’t air on Nickelodeon until Friday, September 15 at 8 pm (ET, PT).
It’s not clear to me how you might get an invite to one of these things if you live in one of the target cities, but it may be worth checking out if one of the screenings is in your area. Me, I’ll just be listening to repeated pleas for a trip to Burger King for the next month. Lucky me!