Never underestimate the power of the backpack

Your kids have been nattering on about backpacks for the new school year for weeks, most likely. I’m sure you’ll be relieved to know that The New York Daily News shares their concerns about which pack is the hippest.

Naturally, the Daily News turned to the experts; and that included one of Ty’s Toy Box‘s very own:

“Kids care about who or what is on their backpacks,” says George Stolpe, vice president of marketing for Ty’s Toy Box. “It’s a statement of who they are, what they’re interested in. It’s very personal.”

Hey, I can dig it. I certainly don’t want to carry a purse that someone else picked out for me; I can understand that my kids want to pick their own bags. They’re going to be toting them around for a minimum of 180 days, so it just stands to reason that they’re going to want something they love.

The Daily News goes on to quote for some tips on how to choose the right bag, and I was okay with their suggestions right up until the last bullet:

Make sure there’s a place for everything: The backpack should have ample pockets and compartments to store everything your kid might need to carry (crayons, pencils, Game Boy, cell phone, etc.). The more places to store things, the better organized your child will be.

I’m sorry… if your kid is small enough to be carrying crayons, why in the world would he be carrying a Gameboy and a cell phone? Why, when I was a child, I had to walk uphill both ways four miles through snow— Oh. Sorry. Bit of a curmudgeon moment, there. I apologize. Ahem.

Back to the bags: The Daily News highlights the demand for character gear, deeming that Hi-5, Lazytown, and Doodlebops backpacks all warrant the “Totally Tubular” moniker. (My favorite bag at Ty’s right now is this adorable Miss Spider “Best Bug Buddies” one, but as the article points out, I don’t really get to pick anymore. I suppose my kids are a bit too old for it, but darnitall, it’s cute.)

Whichever bags your tots end up toting, make sure they can manage them comfortably. And if the kids are being particularly mouthy, might I just suggest removing the Gameboy and the cell phone and replacing them with a few rocks?

[image courtesy of Kids Care Clubs]

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